Introduce the main benefit of your app right from the first frame of your ad.

Three to five second video ads are enough to drive action while not losing attention.

Minimize the amount of text used on screen. If you need to include more text, you can use Snap Publisher to stack the copy to ensure quick readability.

Echo or extend on existing digital assets for brand consistency.

Use trending soundbites to capture attention and make your ads feel more conversational and polished.

Test different voice overs or verbal customer testimonials to see what drives better swipe-up rates.

Reuse audio from your website or other marketing channels to make your product/service more memorable.

Make your main text, visual and promotion all about one main message.

Include an image that is relevant for your app, or shows the app’s UI.

Tie your message or proposition to an audience where possible.

Film using a phone held in your hand vertically.

Talk directly to a camera, often focusing on the main product or message.

Share excitement via the voice over and text overlays.

Have text overlays to point to a call-to-action (CTA).

Showcase what the app can do.

Demonstrate the app’s features and seamlessness to show off user experience.

Be sure to mention the hero, exclusive settings, or USPs of your application.

Display a visual action in the creative text using a text overlay.