Shopping in a Snap
Snapchat is a space where users can express themselves authentically and with 75% of 13-34 year olds in over 25 countries on the app³ it is the perfect place to reach your audience during the shopping season. From style tricks to shopping tips to product recommendations, shopping on Snapchat goes beyond a transaction; it's shareable, conversational and creative.
From Discovery to Group Chat: Shopping on Snapchat is interactive
Snapchat isn't just for discovery; it's where consumers actively seek feedback and get validation before buying. They're not just passively viewing; friends give opinions and approval, saying, 'You HAVE to see this!' Brands that tap into these conversations are the ones truly connecting. This active participation makes the platform a powerful space for brands to be part of that decision-making process.
Snap Your Way into their Inner Circle
Snapchat also offers a unique gateway for your brand to connect directly with your audience within their preferred digital space. By understanding and participating in Snapchatter conversations, you can build genuine connections and become a trusted part of their inner circle.
Gen Z Doesn’t Scroll, They Snap, Share, and Shop
For Gen Z, shopping is an active, social experience that often starts in a Snap. They're sharing their latest finds, asking for quick opinions via polls, and blowing up group chats with emojis over something they love. Your brand has the chance to be that discovery they instantly share with their friends, turning solo browsing into a collective "omg, we need this!" moment.
Here's How to Do It: Innovative Products & Experiences
To truly capture Gen Z's attention on Snapchat, think beyond static ads. Embrace the platform's strengths with innovative and engaging experiences:
AR Try-Ons: Leverage the power of AR and let them virtually experience your products through it.
Interactive Lenses & Filters: Create fun, shareable branded lenses and filters that integrate your products or brand message in a playful way.
Sponsored Snap - allows your brand to appear as a Snap in your audience’s Chat feed.
Collaborate with Creators: Partner with Gen Z influencers on Snapchat to authentically promote your products to their engaged audience.
Real Relationships, Real Results
Connection = Influence
Friends and family are the #1 most influential factor in consumers’ ultimate purchase decision and 75% of Snapchatters use Snapchat to share or recommend products/brands with their friends and family.⁴
Authenticity Leads to Results
Snapchatters are nearly 2x more likely to share their new apparel purchases on social platforms.⁴ They’re also 2.3x more likely than Non- Snapchatters to make apparel-related purchases on social platforms.⁵
Creators on Snapchat Drive Impact
Snapchatters are 1.5x more likely to follow fashion creators on social vs. Non- Snapchatters. They’re also nearly 2x more likely to make purchases through links shared by creators because they trust their recommendations.⁴
Get in Touch
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