Snapchat is built around real relationships, giving brands a unique opportunity to reach the next generation of shoppers where they connect every day. With 75% of 13–34 year olds in over 25 countries on the app¹, that Inner Circle is anything but small. For brands, it’s a chance to show up where attention is personal, connection is authentic, and influence comes from people who matter.
From Discovery to Decision
A great campaign can spark interest, but what happens after someone sees it is just as powerful. On Snapchat, discovery can move naturally through the shopping journey. From inspiration and consideration to recommendation and purchase. And that influence is significant, 46% of luxury shoppers say what they see on social platforms is the biggest factor shaping their luxury choices.² For brands, that means more opportunities to turn attention into action.
Where Style Gets Personal
The most personal style takes shape in the most personal spaces. In fact, 84% of daily Snapchatters say social platforms make them feel closer to the luxury universe, compared with 76% overall.³ On Snapchat, people explore, experiment, and discover what feels like them, alongside the people who know them best. For fashion brands, virtual try-ons offer a new way to inspire self-expression and become part of the conversations shaping what comes next.
Fashion Has a Social Life
For Gen Z, shopping is inherently social. A new find can move from one person to the group chat in a Snap, sparking reactions, recommendations, and inspiration along the way. Those private conversations carry real influence with 54% saying conversations with people close to them are the strongest influence on their luxury choices.⁴ And when discovery travels between friends, its influence can travel with it.
Bring Your Brand Into the Conversation
Create experiences designed to be shared.
AR Try-Ons
Invite Snapchatters to virtually experience your products through AR.
Lenses & Filters
Create immersive, shareable experiences that bring your products and brand into the moment.
Sponsored Snaps
Bring your brand directly into Chat with a Snap that appears in your audience’s Chat feed.
Creators
Partner with creators who can authentically introduce your products to engaged audiences.
Real Relationships.
Real Influence. Real Results.
The Inner Circle Influences the Decision
Friends and family are the #1 most influential factor in consumers’ ultimate purchase decision, and 75% of Snapchatters share or recommend products and brands with friends and family.⁵ That trust translates to confidence, with 81% of luxury consumers saying opinions from people they trust reinforce their purchase decisions.⁶
Fashion Is Made to Be Shared
Snapchatters are nearly 2x more likely to share new apparel purchases⁷ and 2.3x more likely to make apparel-related purchases on social platforms.⁸
Creators Help Shape What’s Next
Snapchatters are 1.5x more likely to follow fashion creators and nearly 2x more likely to purchase through creator-shared links because they trust their recommendations.⁹
Ready to tap into the inner circle?
From authentic storytelling to measurable business results, discover what your brand can do with Snapchat's ad products.