Optimism and happiness will be major drivers of retail purchases this season
1) Increased optimism: Positivity and enthusiasm about the year ahead is on the rise. And when optimism increases, so does spend.
2) Mobile Commerce: Shoppers have finally made the jump from desktop to mobile shopping. Mobile commerce has arrived, and it’s not going anywhere any time soon.
3) Immersive Experiences: Consumers crave immersive, contextual, and sophisticated shopping experiences more than ever. AR and video are answering the call.
Learn how Snapchatters go from Inspiration to Purchase
Snapchatters are a valuable audience to reach during the Festive Season
Create Immersive Shopping Experiences
At Snapchat, your brand content is more than just ads to our community — they’re immersive experiences that inspire meaningful connections. Snapchatters are 61% more likely to use ads on social and communication apps for holiday inspiration than non-Snapchatters. AR is now the expectation of consumers. It allows them to show and try on your products from anywhere, and it creates immersive experiences that help them to get into the Christmas spirit each festive season.
For the most powerful combination of ad products use the camera and video products together in tandem, at every stage of the celebration cycle. Using the camera and video together will increase brand awareness lift by 36% and average intent lift by 25%.
