In what markets can I run Swipe Up to Call Snapchat Ads?
All markets available in Ads Manager.
Is having a unique phone number a requirement to run Swipe Up to Call Ads?
No. You can use a current phone number directing Snapchatters to your contact center. You may also have a unique phone number to assess the performance of Swipe Up to Call Snapchat Ads.
Is there a verification process such as a one-time password?
Yes. In order to run Swipe Up to Call, you'll need to verify the phone number you’ll be using.
My number routes the user to a call center - can I verify that phone number myself?
No. If you are using a call center and you want to leverage that number, you will need to be manually verified. Please submit a support ticket via Ads Manager.
Where do I set up Swipe Up to Call Ads?
Within Instant Create or Advanced Create with engagement selected as your objective, both available through Ads Manager.
Do I have to set up different Swipe Up to Call Ads per phone number?
Yes. This will connect a Snapchatter to the right phone number. There is no dynamic solution yet to route a user to the right number based on attributes.
Will my call volume increase significantly?
This will depend on spend, so monitoring call volume is key to understanding how leads are affected.
Will I be able to automatically track the quality of engagements, leads, and sales within Snapchat?
No. When someone calls or messages you, they are automatically outside the Snapchat advertising ecosystem. We recommend you use a unique number in order to track performance of the new ad product via your CRM systems and attribute conversions to Snapchat.