Ways to Scale Successfully
When you scale ads on Snapchat, you maximize the results of your best-performing ad campaigns. Here are a few tactics to help you scale your campaigns and increase your spend the right way.
Increasing budgets
Raising budgets is the easiest way to increase your spend.
If budgets increase too quickly, it can shock the auction and impact performance.
Try 20-30% increases every few days to a week or longer, depending on your product sales cycle.
Increasing bids
If you aren’t hitting budget caps but are happy with performance, increase your bid to a comfortable price to enable an increase in daily spend.
Once you are achieving full capacity on your daily budget, seek to increase the daily cap.
Test a new objective
To scale marketing efforts, try a different objective to target customers at different points of your conversion funnel.
For example, test add to cart bidding to compete in more auctions and find more users for you to speak to.