Maximize Attention and Influence on Snapchat

Leverage our unique audience and attention-driving ad formats to create engaging branded experiences that deliver results.

Reach a large, unique audience

Advertisers can reach more than 750 million people per month on Snapchat.¹ And a large majority of them are unique. Find an exclusive, daily reach of audiences 16+ when compared to every other platform.

Colorful bar chart that reads - exclusive daily reach of Snapchatters (16+)

Turn reach into results with attention-driving ad formats

Beyond impressions, beyond views, beyond viewtime, is attentive seconds.

According to dentsu’s Lumen eye tracking technology, Snapchat’s Commercials and AR formats outperform all other platforms as it relates to attentive seconds.²

Attentive seconds on Snapchat

High attention paid to Snapchat translates to more engagement & better memory,³ which results in increased intent and ROI metrics.

Snapchat drives real results across the funnel.

Maximize influence with breakthrough, engaging advertising experiences.

The most performant campaigns take advantage of the full Snapchat creative toolkit.

Leverage our full screen formats and immersive AR to create memorable experiences that keep audiences from scrolling by.

Put Snapchat attention and influence to work for your brand

Create your first ad in less than five minutes, with just a photo and a few clicks. Reach an engaged audience that lives only on Snapchat, and drive results to build and scale your business.

1

Snap Inc. internal data Q1 2023

2

2021 and 2022 Attention Economy studies conducted by Lumen, Commissioned by Snap Inc and dentsu

3

2022 Neuro-Insight study commissioned by Snap In, Market US

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Chart 1 Source: GWI Q3 & Q4 2022. Sample Size: 10,900 Snapchatters aged 16-64 who use the platform daily. Market: USA.

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Chart 2 Source: 2021 and 2022 Attention Economy studies conducted by Lumen, Commissioned by Snap Inc and dentsu

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Chart 3 Source: 2022 Kantar Country-Level and Tentpole Moments Meta-Analysis commissioned by Snap Inc., Snap Inc. internal data, March 1 - July 31, 2022

1

Snap Inc. internal data Q1 2023

2

2021 and 2022 Attention Economy studies conducted by Lumen, Commissioned by Snap Inc and dentsu

3

2022 Neuro-Insight study commissioned by Snap In, Market US

4

Chart 1 Source: GWI Q3 & Q4 2022. Sample Size: 10,900 Snapchatters aged 16-64 who use the platform daily. Market: USA.

5

Chart 2 Source: 2021 and 2022 Attention Economy studies conducted by Lumen, Commissioned by Snap Inc and dentsu

6

Chart 3 Source: 2022 Kantar Country-Level and Tentpole Moments Meta-Analysis commissioned by Snap Inc., Snap Inc. internal data, March 1 - July 31, 2022