YOUR GUIDE TO SHOPPING SEASON ADVERTISING 2025

Shopping Season in a Snap

Over 932 million people come to Snapchat to connect with what matters most: family & friends.¹

While they’re there, Snapchat sparks discovery. 90% of daily users in KSA turn to it for shopping inspiration, and 46% often discover new brands.² Reach shoppers where they are and turn seasonal demand into measurable sales.

From Inspiration to Purchase, It Happens On Snapchat

Win Early Shoppers
Before the Rush

39%

of Snapchatters in KSA start shopping for gifts in November.²


Tip: Launch your shopping season ads ahead of the curve to align with high-intent early shoppers and stay top of mind.

Inspire Sharing
and Discovery

95%

of daily Snapchatters in KSA say they are likely to send or receive product ideas using Snapchat this shopping season.²


Tip: For the first time ever, reach Snapchatters in the Chat feed with Sponsored Snaps. Try using a mix of ad formats to maximize visibility and impact across the app.

Turn Shoppers
into Buyers

43%

of Snapchatters in KSA wait until December to shop, of those, 68% are waiting for sales or promotions.²


Tip: Capture late stage buyers with limited-time offers, promo codes, and last minute gift ideas that turn intent into action.

Snapchat - Download the Shopping Season 2025 Advertising Playbook

Download: Shopping Season 2025 Advertising Playbook

Take shoppers from inspiration to checkout with our step-by-step Shopping Season 2025 Advertising Playbook. Inside, you’ll find helpful monthly strategies, best practices, and troubleshooting tips to drive results this season.

Download Now

How Brands Unlocked More Growth

Al Habib Shop

Al Habib Shop used targeted ad campaigns to drive awareness, improve customer experience, and boost purchases across the shopping journey.

+77%

Boost in Return on Ad Spend³

+36%

Increase in Purchases³

-44%

Lower Cost Per Purchase³

Ways to Maximize Growth

Snapchat delivers simple and effective ad solutions designed to help your brand reach the right audience when it matters most.

New: Sponsored Snaps

Jump out of the scroll and into the chat with Sponsored Snaps. Chat is where Snapchatters are most engaged, with 85% of Snapchatters using it on a regular basis.⁸

More Ad Solutions

Camera

Engage your audience with interactive AR lenses. Raise awareness, spark attention, and connect through immersive camera ads.

Single Image or Video Ads

Try this full-screen format to showcase your brand, educate shoppers, and drive traffic—helping you meet your goals across the funnel.

Creator

Partner with creators to make ads with a more native, less commercial feel.

Dynamic Collection Ads

Ideal for e-commerce businesses, showcase a
series of products or experiences within a single ad unit.

Start Building Your Shopping Season Game Plan Today

Get Started

References

1

Snap Inc. internal data, Q2 2025 Investor Letter, Market: Global

2

2025 Suzy Study Commissioned by Snap Inc, Market: KSA

3

Snap Ads Manager, Sep 10, 2024 – Jan. 11, 2025

4

Al Majed for Oud internal data, 2024

5

2 Snap Ads Manager, Mar. 14-Apr. 2, 2024 compared to Feb. 23-Mar. 13, 2024

6

Snap Ads Manager, Nov. 16, 2023 - Apr. 17, 2024

7

Snap Ads Manager, Jul. 25 – Aug. 18, 2024

8

2024 Alter Agents Study 'How We Snap' Study, Commissioned by Snap, December 2024. Snapchatters (n=1000). Data is consumer stated from survey and not based on observed in platform behavior. Market: Global

References
1

Snap Inc. internal data, Q2 2025 Investor Letter, Market: Global

2

2025 Suzy Study Commissioned by Snap Inc, Market: KSA

3

Snap Ads Manager, Sep 10, 2024 – Jan. 11, 2025

4

Al Majed for Oud internal data, 2024

5

2 Snap Ads Manager, Mar. 14-Apr. 2, 2024 compared to Feb. 23-Mar. 13, 2024

6

Snap Ads Manager, Nov. 16, 2023 - Apr. 17, 2024

7

Snap Ads Manager, Jul. 25 – Aug. 18, 2024

8

2024 Alter Agents Study 'How We Snap' Study, Commissioned by Snap, December 2024. Snapchatters (n=1000). Data is consumer stated from survey and not based on observed in platform behavior. Market: Global