Business
ONLY WITH SNAPCHAT ADS

Advertise on the #1 social platform for Ramadan¹

First-time advertisers: Get an additional $375 in ad credit, when you spend $350.²
Create an Ad

Why Advertise on Snapchat during Ramadan?

Everyone’s here
At any point of the day, Snapchat is the most popular app during the holy month.³
They’re talking about Ramadan
Snapchat is where friends and family connect about Ramadan culture, activities, and traditions.⁴
They’re ready to buy 
84% of Snapchatters rely on advertisers for inspiration on purchases during the holy month.⁵
FOR NEW ADVERTISERS

Get started with Snapchat Ads during Ramadan

Choose your objective

What’s your advertising goal for Ramadan? Select the business objective that best suits your needs, whether that’s to generate awareness for your brand, drive app installations, or increase online sales.

Set your budget

You're always in control of how much you spend. To start, set your budget between $20–50 USD per day for the first 15 days. To allow for machine learning optimization, try not to make any adjustments during the first 4 days.

Define your audience

Make sure the right people see your ad on Snapchat. Consider who might use your product or service. Then, you can refine your targeting by age, gender, location, interests, behaviors, and lifestyles.

Design your ad

Don't worry if you’ve never created an ad. On Snapchat, it's easy. Consider starting with a single-image ad, add an action-oriented message, and include a clear call-to-action (CTA).
FOR EXPERIENCED ADVERTISERS

Optimize your advertising during Ramadan

Reach the right people

Create a Custom Audience,  Customer List or Pixel Custom Audiences, to build highly targeted campaigns using data that’s unique to your business. 
Learn more about Custom Audiences.

Create ads that resonate

Make sure your ads are right for your specific business. Selling products? Put your product front and center. Need leads? Show your service in action. Marketing your app? Showcase its simplicity and ease.
Learn more about creative best practices.

Measure and optimize your ads

Takeout. Delivery. Eid gifts. Use the Snap Pixel to track and measure the actions taken by Snapchatters after engaging with your ad. 
Get step-by-step Pixel installation instructions.

Effective strategies for any business

Get week-by-week guidance for advertising during Ramadan based on your business’ unique advertising goals. Download our customized plan with suggestions for adjusting your objective, budget, targeting, optimization goal, and creative for each week of the holy month.
Download Your Plan
1 2022 Ipsos Reimagining Ramadan Study commissioned by Snap Inc. I Base Snapchat Saudi = 568 I Facebook = 423 I TikTok = 527 I Instagram = 555 QSM3.1.1 Based on your experience during Ramadan 2022, with which platforms would you associate the following statements. Statement: Part of Ramadan customs & traditions
2 Offer is only open to first-time advertisers and will appear once you've created your new Snapchat Ads account. To earn this credit, within 14 days of accepting the offer by clicking one of the offer links on this page and setting up your new Ad Account, the applicable Ad Account (i) must accrue at least the Spend amount stated in the offer (“Spend”), excluding taxes, and (ii) only for those Ad Accounts which pay for Business Services via a Payment Card or Alternative Payment Method, the payment for the Spend must have been successfully made to Snap. Credit will be applied to this Ad Account within one business day of the satisfaction of (i) and (ii) and will expire 30 days later. Credits apply to future costs of advertising inventory, excluding taxes, purchased via the Business Services on the applicable Ad Account only. Credit cannot be split across multiple Ad Accounts and is not transferable. Not redeemable for cash or cash equivalent and may not be used in combination with any other coupon or promotional offer.
3 Snap Inc. internal data April 1st - May, 7 2022
4 2022 Ipsos Reimagining Ramadan Study commissioned by Snap Inc. I Base Snapchat Saudi = 568 I Facebook = 423 I TikTok = 527 I Instagram = 555 QSM3.1.1 Based on your experience during Ramadan 2022, with which platforms would you associate the following statements. Statement: Part of Ramadan customs & traditions
5 2022 Ipsos Reimagining Ramadan Study commissioned by Snapchat Inc. I Base Saudi local SCA Users = 823 I Snapchat =568 I Instagram = 762 QSM3. Thinking about various activities associated with Ramadan, which social media platform do you prefer for the following type of activities