Plan for Each Phase of Ramadan
Our full Ramadan advertising breakdown offers tips and tricks to help you achieve your goals.
Pre-Ramadan Feb 25 - March 8
- Ensure the Snap Pixel and CAPI are properly set up. Your Event Quality Score should ideally be higher than 6.
- Gain a competitive advantage and gather learnings by increasing bids and focusing on prospecting.
- Develop a full content calendar, including pre-Ramadan, Ramadan and Eid al-Fitr.
Ramadan Mar 11 - Apr 8
- Focus on deals. Vary ad formats and creative style (Polished, UGC, Product-Focused, Creator-Led, Snap Native).
- Keep your campaign always-on and update creatives based on your content calendar.
- Monitor performance and adjust bid, audience and creative as needed.
Mid-Ramadan Mar 23 - 28
-Use exclusive Eid deals and introduce special post-Ramadan products or services.
-Create authenticity, emotional connection and a sense of community. (Use Suhoor and Iftar content and include a human element.)
-Apply learnings from the first 2 phases to ensure maximum efficiency and profitability.
Eid al Fitr Apr 11 - 16
- Greet your audience to celebrate Eid. Update creatives and/or use AR Lenses to drive engagement.
- Sustain activity during and post-Eid to reach lapsed shoppers and benefit from low competition.
- Retarget with data you gathered and use limited-time offers for a sense of urgency.