How to Create Custom Audiences
Custom Audiences allow you to reach specific Snapchatters based on data that is unique to your business, product, or service.
How to Create a SAM Audience
Learn how to get SAM Audiences built out into your account in a few simple steps:
Use the global navigation in the top left corner of Ads Manager to click “Audiences.”
Select “Get Started” in the middle of the screen and choose “Custom Audience” from the dropdown list.
Click “Customer List” to match your customer list with Snapchatters.
Drag and drop your customer data file onto the upload field and name your audience to begin the syncing process.
Pro Tip: Use the formatting guide at the top of the Snap Audience Match screen.
Bring New People to Your Business With Snap Audience Match
Drive more conversions by targeting new audiences and expanding your reach.
How does Snap Audience Match work?
A Snap Audience Match (SAM) matches data from your first-party customer list (email, mobile advertiser ID, or phone number) with our community. With SAM Audiences, you can gain audience insights, exclude existing customers and build Lookalike Audiences to find your next set of customers.
What’s required to leverage Snap Audience Match?
The advertiser must provide a list of email addresses, mobile ad IDs (IDFA/AAID) or phone numbers. We support un-hashed email addresses or mobile ad IDs or phone numbers, or they may be hashed using SHA256.