Business
Boosting Conversions

Drive More Conversions on Snapchat

The Snapchat audience is like no other. This is where you can find 75% of 13-34 year olds¹ with $4.4 trillion in global purchasing power.² Plus, Snapchatters are highly engaged and four times more influential than celebrities or influencers on their friends’ purchasing decisions.³ This generation is all about shopping online, and running Snapchat Ads is one of the best ways to reach them. Scroll for tips on how to convert Snapchatters to online customers, or book a call with a Snapchat Ads Specialist to talk about your unique advertising needs.

Expand Your Reach with Lookalike Audiences

Once you’ve installed the Snap Pixel and created a Custom Audience list in Ads Manager, it’s time to create a Lookalike Audience. The Lookalike Audience feature enables you to make a new list of potential customers using data from the Snap Pixel or your customer lists. This means you can showcase your online store to a targeted group of ideal customers using data you already have.
Pro Tip: To ensure the right mix of performance and reach, start by creating a Balanced Lookalike Audience.

Use Story Ads to Meet Your Conversion Goals

At this point, you should be ready to fold Story Ads into your Snapchat ad mix. These are among the top performing Snapchat ad formats. You can use them to promote your brand with new Snapchatters across the app and access different ad types and placements. To get started, follow our best practices below to create an impactful branded tile asset.
For exact formatting requirements and step-by-step guidance on creating your own Story Ad, visit the Snapchat Business Help Center.

Take Control of Your Ads

Now, you’re ready to create two types of campaigns: a website conversion campaign and a catalog sales campaign. 
To get started, click on the Advanced Create option on the right side of the Create Ads page.
Target Your Ideal Customer
Campaign 1
Next, select Website Conversions as your campaign objective. Set your campaign launch date and the amount you’d like to spend. We recommend starting with at least $30, but increasing your budget can improve your results. 
Design Impactful Ad Sets
  1. Under Demographics, make your selections for Age and Gender.
  2. Navigate to Delivery, set your ad Goal to any of the purchase-related options, and select Auto-Bid.
  3. To build a second Ad Set, use the Custom Audience list referenced in the Lookalike Audience section earlier on this page.
  4. Pro Tip: When choosing creative, we recommend video ads that are 5-10 seconds in length and 2-3 video ads per ad set.
  5. Move on to the second campaign.
Campaign 2
Select Catalog Sales as your campaign objective. Then set your launch date and the amount you’d like to spend. 
  1. Click on Prospecting under Product Audiences and set your bid type to Auto-Bid.
  2. Under Demographics, make your selections for Age and Gender.
  3. Navigate to Delivery and set your ad Goal to any of the purchase-related options.
  4. To build a second Ad Set, click on Retargeting under Product Audiences and set your bid type to Auto-Bid.
  5. Repeat Steps 2 and 3 above.

After you publish your ad, you can find your approval details on the Manage Ads page within 24 to 48 hours.
1 Snap Inc. internal data Q3 2022. Penetration calculated as monthly active users (MAUs) divided by 2021 population estimates per the 2022 United Nations World Population Prospects.
2 2021 Global Cassandra Study commissioned by Snap Inc. | Base: Total N=27,006 respondents | Q: How much do you agree or disagree with each of the statements below? Completely/Somewhat Agree.
3 Snap Inc. survey of US Snapchat users June 16 - 19, 2020. Age and location data subject to restrictions. See [Audience Tool](https://businesshelp.snapchat.com/en-US/a/audience-size-tool) for details. Question: “Which of these types of people are most influential on you choosing products to buy or trying something new?“; 787 respondents.