How to Integrate Multi-Format Delivery Ads
How to Integrate Multi-Format Delivery Ads
Multi-Format Delivery (MFD) allows multiple ad formats to be delivered toward one budget and one objective within a single ad set.
Create Multi-Format Delivery Ads by following the steps below.
- Use the global navigation in the top left corner of Ads Manager to click “Create Ads” and then select the "Advanced Create" option.
- Choose an objective. Awareness or impression-driven initiatives are ideal, though all objectives will be available to select.
- To add multiple ad sets, use the “+ New Ad Set” button in the side navigation. Choose the ad set name and switch on Snap Pixel or Snap App ID.
- Set one budget across all ad formats, choose specific flight dates, and select your placement options.
- Select from the bid options available, which will be applied across all formats. You can also select campaign goals.
- Select from a variety of available ad formats and then set up creative for each format or upload existing assets from the creative library.