Real Relationships Create Real Results

People open Snapchat nearly 40 times a day to connect with friends and family.¹ Reach them where they are.

Why Advertise on Snapchat?

Reach Gen Z and Millennials

Snapchat is the most effective place for businesses to reach Gen Z and Millennials, and tap into their massive $5 trillion in spending power.²

Find active, engaged shoppers

Snapchatters love to share, they love to shop, and they open the app nearly 40 times a day.³

More likely to buy

Snapchat audiences are 34% more likely to purchase products advertised when compared to watching the same ad on other platforms.⁴

Achieve your business goals

Snapchat Ads are built to help you succeed in increasing sales, building brand awareness, and meeting new customers.

Get started with a $375 ad credit

Receive $375 in ad credits when you spend $350 on your first ad campaign.

Create an Ad

Real Results from Businesses Like Yours

Valyōu Furniture

Valyōu Furniture saw an incredible 80X ROAS (return on ad spend) when targeting tech-savvy customers with Snapchat ads.

Rock Em Socks ad on Snapchat

Rock ‘Em Socks

Rock ‘Em Socks saw a 5.5X increase in product sales and a 40% increase in ROAS when they ran Story Ads on Snapchat.

She’s Birdie

She’s Birdie saw a 2.4X ROAS when advertising their personal safety alarm on Snapchat, with 31% lower CPM compared to other platforms.

Snapchat Ad FAQs

What can you do with Snapchat Ads?

You can set objectives that match your business goals in these categories:

  • Awareness: Increase awareness of your brand or products across Snapchat.

  • Consideration: Send Snapchatters to your app, website, AR experience, or drive more engagement, leads, or views.

  • Conversion: Drive valuable actions on your website like sales on your website, app, or online catalog.

How do you set up Snapchat Ads?

Setup is simple:

  • Create your account by clicking “Create an Ad” on this page.

  • Claim your ad credit in your account.

  • Choose your objective, such as “Online Sales”.

  • Upload your creative, including your image or video, brand name and headline.

  • Select your audience from people who are likely to become customers.

  • Set your budget at a level you’re comfortable with.

  • Launch your ad when you’re ready to go.

What are some best practices for Snapchat Ads?
  1. Choose the right ad objective for your business goals.

  2. Showcase your product front and center in your ad creative.

  3. Make your ad feel native to Snapchat. Snapchat typically features bite-sized videos of 5-6 seconds.

  4. Drive urgency with relevant messaging.

  5. Design for sound on - 64% of Snapchat ads are viewed with sound on.⁵

  6. Test your ad creative and try new formats to find a winning combination for your ad.

  7. Use Audience Insights to better understand your audience reach.

To explore how you can achieve your goals with Snapchat ads, check out our guides to:

Building Awareness

Collecting Leads

Driving Online Sales

Increasing App Installs

Where will people see your ad?

Your Snapchat Ads can appear while your customers are viewing and engaging with:

  • Stories–daily videos and photos from the friends, family and pages your customers follow.

  • Discover–a section where your customers can keep up with news and current events, view Stories from friends and publishers, and even watch Snapchat shows.

  • Spotlight–a feed for user-created, short-form vertical video that delights and entertains.

Your ad can show up where people are discovering their exploring, connecting, and discovering on Snapchat.

Get started with a $375 ad credit

Receive $375 in ad credits when you spend $350 on your first ad campaign.

Create an Ad

1 Snap Inc. internal data Q4 2022.
2 2023 Alter Agents study commissioned by Snap Inc.
3 Snap Inc. internal data Q4 2022.
4 2022 Neuro-Insight A&U survey, commissioned by Snap Inc.
5 Snap Inc. internal data Q1 2019. "Sound on" means playback audio is on, headphones are on, or mute is overridden.