Zinvo is a watch brand that aims to reach a young, style-conscious audience. Looking to promote its signature “Blade” watch, which replaces the seconds hand with a rotating dial, Zinvo came to Snapchat to connect with a new audience on a platform it hadn’t advertised on before.
The Solution: Snap Ads
Zinvo kept the focus of its Snap Ads on the Blade’s rotating dial. With an item as small as a watch face, Snap Ads’ fullscreen format proved especially engaging in bringing the watch’s features to life. Zinvo applied a number of creative best practices to influence Snapchatters to swipe up. Its Top Snap showed the product from the very first frame, kept the duration under 5 seconds, and kept the message concise. The web view attachment featured Zinvo’s mobile-friendly website, where Snapchatters could learn more about the Blade, as well as buy the product.
Zinvo saw big gains as Snapchatters moved seamlessly from Snap Ads to purchase: traffic to Zinvo’s site increased tenfold, and for every dollar Zinvo spent on the platform, it saw a return of 3.6x.