Success Story
Success Story

Zinvo dialed up a 3.6x ROI with Snap Ads


Increase in Site Traffic



The Story

Zinvo is a watch brand that aims to reach a young, style-conscious audience. Looking to promote its signature “Blade” watch, which replaces the seconds hand with a rotating dial, Zinvo came to Snapchat to connect with a new audience on a platform it hadn’t advertised on before.

The Solution: Snap Ads

Zinvo kept the focus of its Snap Ads on the Blade’s rotating dial. With an item as small as a watch face, Snap Ads’ fullscreen format proved especially engaging in bringing the watch’s features to life. Zinvo applied a number of creative best practices to influence Snapchatters to swipe up. Its Top Snap showed the product from the very first frame, kept the duration under 5 seconds, and kept the message concise. The web view attachment featured Zinvo’s mobile-friendly website, where Snapchatters could learn more about the Blade, as well as buy the product.

The Results

Zinvo saw big gains as Snapchatters moved seamlessly from Snap Ads to purchase: traffic to Zinvo’s site increased tenfold, and for every dollar Zinvo spent on the platform, it saw a return of 3.6x.