Yubo
Yubo, the social platform redefining Gen Z connections, turned friendship into a viral hit with Snapchat’s AR Lens. By blending creativity with cutting-edge tech, they reached millions, proving that innovation and meeting your audience where they are can drive big results.
Yubo partnered with Snapchat to create an AR experience that blended users’ photos with a virtual room filled with their friends’ faces.
How Yubo Turned Friendship into a Viral Moment on Snapchat
In the world of social media, where followers and influencers often reign supreme, Yubo has taken a refreshingly different approach: building real-time connections. Launched in 2015 and aimed at Gen Z, Yubo focuses on live interactions, letting users join chat rooms based on shared interests — think spontaneous hangouts without leaving your room.
With safety at its core, Yubo uses age verification, AI moderation, and human oversight to keep its platform safe and friendly. That’s great for its customers, but how does a platform like Yubo stand out in the crowded social app market? By getting creative with the likes of Snapchat and its AR Lens magic.
Yubo partnered with Snapchat to create an augmented reality experience that blended users’ photos with a virtual room filled with their friends’ faces. And so began a playful, personalized experience that didn’t just entertain — it went viral. In just one campaign, Yubo’s AR Lens racked up 458 million plays, 2 million shares, and 8.7 seconds of average playtime per session. Not bad for a platform dedicated to sparking genuine connections.
Yubo’s embracing innovative tools like Snapchat Lenses proved that a little creativity (and AR tech) can make a big splash. It’s a reminder for SMBs: Meeting your audience where they already play can lead to millions of eyes on your brand.