18%
lower cost per sign up
than on other platforms
X2.2
lower cost per swipe up
than on other platforms
40%
higher swipe up rate
than on other platforms
Volkswagen Middle East used Dynamic Ads to drive test drives in Saudi Arabia
The Story:
Volkswagen Middle East partnered with Snapchat and social agency Socialize to be the first Automotive brand outside the US to test Dynamic ads by launching the solution in Saudi Arabia for for their three SUV models Tiguan, Teramont and Touareg.
The Solution: Dynamic Ads
Initially designed for E-commerce, we managed to customize the Dynamic Ads setup by tracking and taking signals from Volkswagen Middle East auto related events and fine tuned the product catalog to fit the auto requirements.
The Results
The results far exceeded Volkswagen Middle East’s expectations : In just 14 days, the campaign delivered 194 sign ups for test drives which drove further efficiencies than other bottom of the funnel activities on Snapchat; and overall better results vs other platforms. Dynamic Ads was able to serve more relevant vehicles to users and hence achieving strong results.
“At Volkswagen we are focused on delivering a seamless customer experience, and that extends all the way to our paid social campaigns. With Snapchat Dynamic Ads we were able to provide more personalized content to our potential customers while improving business impact. We are thrilled with the results we've seen so far and excited to continue investing in these types of campaigns going forward”.
- Anja Petrovski, Marketing Director at Audi Volkswagen Middle East
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1 Snap Inc. internal data, November 11th 2020 - November 24th 2020
2 Volkswagen Middle East Group internal data, November 2020