Volkswagen Middle East partnered with Snapchat and social agency Socialize to be the first Automotive brand outside the US to test Dynamic ads by launching the solution in Saudi Arabia for for their three SUV models Tiguan, Teramont and Touareg.
The Solution: Dynamic Ads
Initially designed for E-commerce, we managed to customize the Dynamic Ads setup by tracking and taking signals from Volkswagen Middle East auto related events and fine tuned the product catalog to fit the auto requirements.
The results far exceeded Volkswagen Middle East’s expectations : In just 14 days, the campaign delivered 194 sign ups for test drives which drove further efficiencies than other bottom of the funnel activities on Snapchat; and overall better results vs other platforms. Dynamic Ads was able to serve more relevant vehicles to users and hence achieving strong results.