Success Story

Volkswagen leverages Snapchat AR Lens to drive awareness of a new leasing model

  • 34

    Seconds average playtime

  • 7.4%

    Save rate

  • 7%

    Earned reach

The Story

Volkswagen and Snapchat teamed up to drive awareness and engagement for the ‘Felices los 3’ campaign in Spain, which promotes a new leasing model that is shared between two friends.

The Solution

Volkswagen developed a fun Lens experience to reach Snapchat’s highly engaged audience aged 18-34. The Lens asked users to share the screen with a friend, once two users were identified, together they took off for a run ride in their VW Polo.

The Results

The campaign exceeded all engagement norms, with an average play time of over 34 seconds, a 7.4% save rate and over 7% earned reach.

“We looked for formats that allowed us to connect with a younger audience and deliver our novel message. For us it was important to connect with them in a relevant way, and we were able to do that while exceeding our reach expectations.”

Bea Colorado - Head of Advertising - Volkswagen Passenger Cars