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Success Story
Success Story

Volkswagen leverages Snapchat AR Lens to drive awareness of a new leasing model


save rate


earned reach
The Story
Volkswagen and Snapchat teamed up to drive awareness and engagement for the ‘Felices los 3’ campaign in Spain, which promotes a new leasing model that is shared between two friends.
The Solution
Volkswagen developed a fun Lens experience to reach Snapchat’s highly engaged audience aged 18-34. The Lens asked users to share the screen with a friend, once two users were identified, together they took off for a run ride in their VW Polo.
The Results
The campaign exceeded all engagement norms, with a 7.4% save rate and over 7% earned reach.

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