Volkswagen leverages Snapchat AR Lens to drive awareness of a new leasing model
Seconds average playtime
Volkswagen and Snapchat teamed up to drive awareness and engagement for the ‘Felices los 3’ campaign in Spain, which promotes a new leasing model that is shared between two friends.
Volkswagen developed a fun Lens experience to reach Snapchat’s highly engaged audience aged 18-34. The Lens asked users to share the screen with a friend, once two users were identified, together they took off for a run ride in their VW Polo.
The campaign exceeded all engagement norms, with an average play time of over 34 seconds, a 7.4% save rate and over 7% earned reach.
“We looked for formats that allowed us to connect with a younger audience and deliver our novel message. For us it was important to connect with them in a relevant way, and we were able to do that while exceeding our reach expectations.”