Ulys
Ulys, a digital pass that automates tolls, parking, and charging payments, chose Snapchat to connect with summer travelers. Partnering with Snap Star CurlyKams, the team launched an advertising campaign and achieved a higher swipe-up rate than non-creator ads at a lower cost per purchase.
- Laura Trujillo, Social Paid Manager, Ulys
Ulys is the pass that makes road travel easier: pay smoothly, save time, and optimize the journey. With Ulys, travelers get a single account with no commitment, allowing them to pay for tolls, parking, and electric recharging. For toll collection, the device automates payments, eliminates queues, and provides access to dedicated lanes—all with flexible subscription options, no commitment, and no activation fees. Travelers pay only €2 per month when using the device, and €0 otherwise.
Additionally, Ulys includes a free app that provides real-time traffic information, details about motorway service areas, and other journey-supporting services, helping travelers manage their accounts with ease.
With summer—the busiest travel season—on the horizon, Ulys aimed to capture the attention of holiday-goers hitting the road in large numbers. To achieve this, Ulys revamped its advertising strategy on Snapchat to reach a younger, mobile-savvy audience. Their two-fold goal was to increase brand awareness and highlight the convenience Ulys brings to summer travel.
To bring their vision to life, Ulys ramped up its marketing budget and forged an innovative partnership with CurlyKams (also known as Kamelia), a well-known influencer on Snapchat, TikTok, and YouTube. With her knack for delivering authentic, engaging content—especially on parenting and lifestyle topics — Ulys saw that Kamelia was the perfect fit for connecting with young travelers.
They collaborated with CurlyKams and two digital agencies, Ad’s up Consulting and Follow Agency, to create an engaging content and performance campaign on Snapchat. The campaign, designed with a 7/0 delivery optimization window, featured CurlyKams highlighting the convenience and ease of Ulys’ services.
“We tested the Snap Stars Collab Studio influencer program during our summer campaign, in collaboration with an influencer that has a large community on Snapchat,” says Ulys social paid manager Laura Trujillo. “This collaboration allowed us to expand our audience and significantly increase sales during the period, while reducing our acquisition costs by three times–a true success that confirms the effectiveness of this partnership.”
Along with showcasing CurlyKams verve, the ads not only demonstrated Ulys’ ability to streamline travel but also invited viewers to engage directly through swipe-ups. Utilizing that interactive approach turned an otherwise static ad into a dynamic experience, instantly making the connection between user and product more immediate and compelling.
The Creator campaign with CurlyKams exceeded Ulys’ expectations, bringing in impressive engagement and conversions. The swipe-up rate on ads featuring Kamelia soared 58% higher than Ulys’ non-creator ads — here’s to the power of influencer marketing in driving engagement! Even more impactful was the cost-efficiency achieved through the campaign: The cost per purchase for Ulys’ e-toll badges dropped by an impressive 42% compared to traditional ad campaigns.
With swipe-ups skyrocketing and costs lowering, Ulys entered the peak summer travel season with a significantly stronger hold on their target audience. The success of this Creator campaign rode on the shoulders of influencer partnerships while reflecting the importance of choosing the right platform and approach for reaching and engaging modern consumers. For businesses looking to expand their digital advertising efforts, Ulys’ campaign highlights the potential of creator-driven content in boosting both brand visibility and sales.
