Uber Gets High Reach and Increased Awareness - Whilst Aussies Can Now Get Almost (Almost) Anything on Uber Eats
reach in 24 hours
swipe up rate
Given the recent expansion within Uber Eats' Australian delivery offering to include food, groceries and alcohol, Australians can now get almost anything on Uber Eats… well, almost, almost anything.
For the new platform, Uber wanted to use First Story to drive mass reach across Snapchat to deliver this new brand messaging. Uber also wanted to generate high impact and reach on a given day, ensuring they had increased consideration for their brand and being front-of-mind with the Snapchat audience.
Partnering with Snapchat, Uber leveraged two First Story ads to run the activity, targeted to their key audience of 18+ adults. The creative was split across the two ads, featuring high-profile talent, including Kris and Kendall Jenner, and three iconic Aussies.
The 'Get Almost, Almost' anything activity allowed Uber to find new and different ways to build on the existing associations consumers have with the brand.
First Story allowed the brand to generate high reach, whilst capturing the engagement of their brand for further retargeting to support their consideration focus, achieving 2.08M reach in 24 hours1, 205K video views2and a swipe up rate of 1.3%.3
"At Uber we are always looking for new ways to reach & engage with our audience. Snapchat have been great partners in bringing innovative formats and ideas to the table, and formats such as AR lens and First Story are important drivers of both awareness and consideration as we evolve to a platform that can get you almost, almost anything."
- Andy Morley, Director of Marketing at Uber & Uber Eats, Aus & NZ