TWO SVGE Eyes Success on Snapchat with New 7/0 Optimization Window

Maximizing Demographic Sales Coverage

TWO SVGE, a premium eyewear business, was founded by brothers Lewis & Alex Nolan. The Perth-based brand creates bold unisex eyewear, focused on exceptional prices. TWO SVGE joined forces with Snapchat, harnessing the power of our revolutionary 7/0 optimisation window, to maximise their sales coverage across the highly coveted 18-34 demographic.

20/20 Vision with a Top-of-the-funnel Approach

Through close collaboration, the TWO SVGE and Snapchat teams focused on a top-of-the-funnel approach, with a combination of 9:16 image and short form video creative. Leveraging the newly released and cutting-edge 7/0 optimization beta, TWO SVGE experienced significant increase in ROAS, as well as a decline in CPA.

70% ROAS Growth and 35% CPA Decline

TWO SVGE’s partnership with Snapchat and their adoption of our innovation 7/0 optimisation window, delivered incredible results. Across the span of 3 months, the brand observed their ROAS grow by 70%¹ whilst also seeing a decline in CPA by 35%².