Too Faced Cosmetics Unlocks Organic Success with Snapchat Business Profiles


Augmented Reality product try ons


Augmented Reality product shares

The Story
Too Faced Cosmetics has developed successful AR lenses on Snapchat by making sure the experience is both informative and educational, allowing Snapchatters to try on their products before they buy and having fun. Given their success Too Faced wanted an organic home on Snapchat for their AR lens experiences. 

The Solution
Business Profiles
Too Faced Cosmetics partnered with Snapchat to curate the right content for the launch of their Business Profile. The Too Faced Business Profiles offered a free, permanent home on Snapchat to house Too Faced content and experiences. Allowing the great Too Faced branded content - public stories, highlights, and AR Lenses - to live beyond their campaign life and reach more consumers.
The Results
Too Faced found the most success with their Business Profile through their AR Lens content. By having their AR lenses in a permanent, discoverable place, Too Faced was able to drive millions of organic product Try Ons. As of December 18, 2020, the Too Faced Born This Way tutorial lens was the most played with and saved branded organic lens within the Beauty and Retail verticals. 
1 Snap Inc internal data June 1, 2020 to December 18, 2020.
2 Snap Inc internal data June 1, 2020 to April 7, 2021.