19%
lower Cost Per Install than other platforms’ SKAN campaigns
2.8x
increase in installs since scaling Snap SKAN campaign
The Sky’s the Limit: BoomBit’s Lesson in Scaling with Snap
19%
lower Cost Per Install than other platforms’ SKAN campaigns
2.8x
increase in installs since scaling Snap SKAN campaign
BoomBit is one of the world’s biggest mobile game developers and publishers. In September 2021, they surpassed 1 billion downloads — with hypercasual hits that include Car Slingshot, Make it Fly and Shoe Race reaching the top of the iOS charts in the US.
Seeking to drive performance and installs through the SKAdNetwork, BoomBit came to Snap for some hands-on help and iOS 14-specific best practices. The result: lower-cost installs and serious scale in users acquired through a series of SKAN campaigns that are ahead of the curve.
BoomBit thinks big and targets wide, leveraging Snap Ads to reach a broad demographic of 13- to 50+ year-olds. Campaign best practices were implemented following a workshop with Snap and an optimal rotation of ads was established to avoid creative fatigue.
With an ‘always on’ approach, and by utilising Snap’s Multi Country Targeting (MCT) with no language field to tap into new markets, BoomBit positioned itself perfectly for SKAN success and cost effective UA.
Increased ROI, greater scale in Q3 vs Q2 and more users acquired and retained on SKAN: BoomBit’s partnership with Snap has raised the benchmark for SKAdNetwork performance.
Stand-out results included:
19% lower Cost Per Install than other platforms’ SKAN campaigns 1
2.8X increase in installs since scaling with Snap 1
Backed by these results and confident in what can be achieved with Snap on SKAN, BoomBit is scaling up its investment and using MCT to drive global growth.
Already one of the fastest-growing hyper-casual developers in the world in terms of download numbers, the sky’s the limit for BoomBit with Snap.
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