2.9M
total impressions
4%
average share rate
The Dutch Ministry of Defense drives awareness and recruitment with Snapchat
total impressions
average share rate
On Snapchat we have been running successful Snap Ads campaigns for a few years, where we tell the story of Defensie in 10 second videos and drive relevant traffic to our website using swipe-ups. With this custom Lens, however, we were able to generate engagement with our audience in a fun and much longer way. By utilizing the power of the camera's possibilities we are responding to the shift of advertising to gamification.
Snapchat can help your business grow.