As the world’s leading LGBTQ+ dating app, Taimi understands the importance of finding a successful match — their recent partnership with Snapchat proved that this collaboration was the perfect fit.
The app, which engages more than 16.5 million people across the entire gender and sexual identity spectrum, uses individuals’ unique preferences to generate matches from a community brimming with diversity.
For this campaign, Taimi wanted to increase their community numbers and deliver a strong return on investment, so they collaborated with Snapchat to create direct-response campaigns.
Taimi ran Story Ads with App Install campaigns — optimising towards Install and Purchase events — to drive relevant daters through the funnel to account activation.
The brand used an 18+ broad audience to maximise app installs and new user acquisition, while excluding existing custom audiences.
Taimi’s use of Story Ads was a master class in creativity. From leveraging the Story tile as it appears in the Discover feed to harnessing UGC-style videos, their campaign captured audience attention and encouraged engagement by investing in the tile’s visual elements. Furthermore, they created an engaging experience by matching tiles to the top-performing UGC-style video.
