January is a key selling period for Sweat post the holiday period when Snapchatters are looking for ways to improve their health and fitness. Working closely with Snapchat, Sweat leveraged new to market body tracking AR lens technology to maximum effect - engaging incremental audiences, driving awareness and fulfilling lower funnel conversion objectives.
Sweat partnered with Snapchat’s world leading Creative Services team who produced a 1st of its kind body tracking AR Lens emulating Sweat's fitness routines for Snapchatters to follow through their phone’s camera. This AR Lens technology utilised Snapchat’s latest goal based bidding strategies focusing on App Installs from the AR Lens itself.
The Shoppable Body Tracking AR Lens worked hard as part of a multi product campaign to hit Sweat’s performance goals landing a solid 10.6MM1 female audience reach and delivering a cost effective incremental cost per install of $21.22. Using the AR Lens saw incremental relative lift at 38%2 for App Installs and 410%2 for signups.