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Success Story

Subway leveraged Snapchat to efficiently reach an incremental audience

  • 8.2%

    Commercials Only Incremental Reach

  • 25.2%

    Multi-Product Campaign Incremental Reach

The Story

Subway partnered with Snapchat to raise awareness of their new sandwich and looked to leverage our unique and engaged community.

The Solution

Subway ran two different campaigns that were measured via Nielsen Total Audience Ratings. One that measured Snapchat's effectiveness at reaching an incremental audience and the other that measured Commercials, Snapchat's premium, non-skippable video offering.

The Result

In a campaign that compared the reach and efficiency of just Commercials, Snapchat helped offer Subway an 8% incremental reach versus TV alone. When the campaign was expanded beyond Commercials, Snapchat added a 25.2% incremental reach. In both campaigns, over ¾ of those reached on Snapchat were only reached on our platform.