Shipt jumps out in competitive grocery delivery space, at just the right time
Cost per incremental Snapchatter made aware of Shipt
Lift in Brand Awareness
Lift in Action Intent to check out Shipt for their next grocery delivery
Drastic changes in shopper behavior driven by global events in the February-April 2020 timeframe accelerated a trend already in motion – rapidly increasing usage of grocery delivery in the US. Shipt wanted to cement itself as a leader in this grocery delivery space and make sure consumers knew Shipt was there for them.
This Shipt team looked to Snapchat’s impactful ad units and efficient CPMs to reach a prospecting audience of potential users with relevant Snap Ads. Over about two months, Shipt reached over 10 million Snapchatters in their target audience with their message.
At the overall level, the campaign drove a +9pt lift in Brand Awareness and a +4pt lift in Action Intent1. It cost Shipt just$0.212 to generate awareness of Shipt for an incremental Snapchatter, and just $0.462to drive an incremental Snapchatter to intend to use Shipt for a grocery delivery – an incredible combination of impact, efficiency, and utility for consumers.
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