Samnan Water Solutions

A Watershed Moment

Samnan Water Solutions, a rising star in the Saudi water technology industry, offers a range of products including home water desalination devices, water desalination plants, home water pumps, agricultural pumps, home submersibles, and electric motors. 

Despite their innovative products, Samnan struggled with their marketing efforts, especially in running successful conversion campaigns. Their previous marketing endeavors were underwhelming, with an average Return on Ad Spend (ROAS) of 3.4 and a high Cost Per Purchase (CPP) of $110. They needed a change. 

The team explored advertising on Snapchat to broaden their customer base and enhance brand awareness, recognizing its potential as a powerful advertising platform with a unique and engaged user base. Initially, they faced difficulties with conversion tracking, conversion rates, and user engagement. They knew there was more to tap within the platform, so they refocused their attention on finding ways to optimize their strategy.

Turning the Tide

Samnan’s breakthrough came through a strategic shift and a deep dive into Snapchat's advertising ecosystem. Initially, they pivoted from Story Ads to Snap Ads, a move that significantly enhanced engagement and conversion rates. The key adjustment of modifying their creatives to include pricing and installment options — making their offers more attractive to potential customers — panned out, leading to a 78.5% increase in purchases and a 4.77% improvement in ROAS. 

To address conversion tracking issues, Samnan partnered with Datahash and gained access to advanced tools like the Conversions API. The pairing up enabled more accurate conversion tracking on Snapchat, allowing for precise attribution of sales to specific campaigns.

On top of that, Samnan conducted a comprehensive analysis of industry benchmarks, comparing their performance against market standards — those insights helped them set realistic goals for their Snapchat campaigns. After experimenting with various bidding strategies such as Max Bid, Auto-Bid, and Target Cost, they eventually found that Auto-Bid yielded the best results for their campaigns.

A significant focus was also placed on improving their ad creatives. Samnan invested in crafting visually appealing and engaging content to better resonate with their target audience. They refined their messaging, design, and overall visual appeal, ensuring that their ads popped and stood the best chance of capturing the attention of potential customers.

Riding the Wave of Success

Samnan Water Solution's strategic efforts culminated in markedly impressive results. Their latest conversion campaign achieved a remarkable ROAS of 17.08 and reduced the CPP to $27.97, a 15% decrease compared to industry benchmarks. The collaboration with Datahash was instrumental in optimizing their conversion tracking, providing Samnan with deep insights into campaign performance. 

Samnan Holding Group’s head of marketing Fahad Ali says, “Unlocking advertising success requires a winning combination of data collaboration, strategic optimization, and industry benchmark analysis. Our collaboration with Datahash empowered us to enhance conversion tracking, gain valuable insights, and optimize our Snapchat campaigns. By refining our creatives, targeting parameters, and conducting thorough industry benchmark analysis, we achieved outstanding results. With an impressive ROAS and a significant reduction in CPP, our success stems from the power of data collaboration and a comprehensive approach to campaign optimization, as recognized by the Samnan Team.”

Looking for a similar outcome? Samnan’s approach underscores the effectiveness of refined strategies in conjunction with a robust advertising presence on Snapchat. And accurate tracking enabled through partnership enabled them to make data-driven decisions and continually fine-tune those strategies, leading to sustained improvements. Drink up!