Rewaa Company
Rewaa, a leading B2B SaaS Saudi technology company, shifted gears to drive significant growth after facing challenges like low sign-up rates and high acquisition costs. Rewaa adopted innovative tactics, including Snapchat's native lead generation tools and CRM integration through Zapier.
- Ibrahim Ramadan , Digital Performance Manager, Rewaa
Meet Rewaa, a dynamic Saudi B2B SaaS technology company dedicated to revolutionizing merchants' business management in all sectors. With a smart cloud-based platform, Rewaa empowers merchants to optimize their inventory, streamline business operations, and drive sales, providing real-time access to critical data for smarter decision-making.
They're not just making waves in the industry but also supporting Saudi Arabia's ambitious Vision 2030 by driving digital transformation in pivotal sectors.
Given Rewaa’s innovative solutions, the company had ambitious growth plans. However, it faced difficulties in scaling qualified prospects from Snapchat, resulting in fewer sign-ups than expected. Thus, it was clear that it needed a fresh approach to turn things around.
That's when they implemented a multi-layered strategy to elevate their Snapchat campaigns.
First, they switched gears from traditional website sign-ups to Snapchat's native lead generation tools. This shift made the sign-up process smoother and more engaging for potential leads, paving the way for better results.
To enhance their outreach, they integrated Rewaa's CRM with Snapchat using Zapier. This connection seemed like a minor tweak, but it made a huge difference by creating a seamless omnichannel reporting process. Now, Rewaa's sales team can reach out to leads in real-time, making the follow-up process more efficient and effective.
Understanding the power of community and genuine connections on social media, Rewaa launched creator-led campaigns featuring Snapchat's innovative creator solutions. By collaborating with talented creators, they engaged with their audience more authentically, driving more visibility and interest around their offerings.
Rewaa saw a 5.5x increase in sales-qualified lead volume, and the cost per lead decreased by 66%. Even more exciting, the cost per sales-qualified lead witnessed a significant 55% decrease, making Snap Ads the best-performing platform Rewaa has used for acquiring new customers at a lower cost.
