Founded in 2007, Product Madness is one of the world's largest mobile game studios. With a global presence, it is today a top-grossing leader in social casino mobile games, entertaining players around the world with titles such as Heart of Vegas, Cashman Casino, Lightning Link and FaFaFa Gold. Product Madness
plays to win – and its recent partnership with Snapchat is testament to this.
Catering to millions of gamers across the globe on a daily basis, the company prides itself on its innovative techniques and user-centric approach.
Leveraging Snapchat’s reach by utilising retargeting and audience tools among its existing and churned players base, Product Madness wanted to reduce its CPI and deliver a strong ROAS through simple cost-effective methods.
The company opted for a retargeting strategy with Snap Single Video Ads to achieve its goals – a combination which improved scalability and reduced CPI.
By showcasing multiple Slot IPs, Product Madness increased engagement and delivered a strong ROAS. Using custom audiences for their retargeting campaigns gave the company an opportunity to increase revenue, while using purchase objectives supported a 25% increase in ROAS. 1
In addition to leveraging a multi-product approach within the retargeting strategy, Product Madness collaborated with creative agencies to produce user-generated content and ads – a decision which contributed to a significant reduction in its CPI.