January 11, 2023
January 11, 2023

Product Madness Increase ROAS with Snapchat Retargeting


Decrease in CPI


Increase in D7 ROAS

The Story

Founded in 2007, Product Madness is one of the world's largest mobile game studios. With a global presence, it is today a top-grossing leader in social casino mobile games, entertaining players around the world with titles such as Heart of Vegas, Cashman Casino, Lightning Link and FaFaFa Gold. Product Madness plays to win – and its recent partnership with Snapchat is testament to this.

Catering to millions of gamers across the globe on a daily basis, the company prides itself on its innovative techniques and user-centric approach.
Leveraging Snapchat’s reach by utilising retargeting and audience tools among its existing and churned players base, Product Madness wanted to reduce its CPI and deliver a strong ROAS through simple cost-effective methods.

The Solution

The company opted for a retargeting strategy with Snap Single Video Ads to achieve its goals – a combination which improved scalability and reduced CPI.

By showcasing multiple Slot IPs, Product Madness increased engagement and delivered a strong ROAS. Using custom audiences for their retargeting campaigns gave the company an opportunity to increase revenue, while using purchase objectives supported a 25% increase in ROAS. 1

In addition to leveraging a multi-product approach within the retargeting strategy, Product Madness collaborated with creative agencies to produce user-generated content and ads – a decision which contributed to a significant reduction in its CPI.

The Results

Partnering with Snap meant Product Madness reduced its CPI by 44% and achieved a 25% increase in D7 ROAS.1

The company identified the platform as offering the lowest CPI for retargeting activity while its distinct ad formats and creative approach increased engagement, lowered costs and improved profitability.

“Partnering with Snap was a success on multiple levels. We increased engagement, improved profitability and lowered our costs. Employing a retargeting strategy with a multi-ad format allowed us to reduce our CPI by 44% while driving a 25% increase in ROAS.”

Aykut Subekci, New Channels Lead, Product Madness

1 Product Madness Internal Data 2022