Pro Hockey Life Scores +11 Lift in Action Intent With Hockey AR Lens on Snapchat

To celebrate the first back-to-hockey season since the global pandemic hit in 2020, megastore Pro Hockey Life partnered with Snapchat to move beyond their typical Snap Ad campaigns and amp up their marketing tactics. Looking to welcome people back for in-store shopping and educate customers about the store’s wide variety of equipment and products, Pro Hockey Life tapped into Snap AR to help fans and players discover the right gear to get in the game.

Pro Hockey Life adopted a multi-product ad approach to reach a core audience of 13- to 24-year-olds through two of the most popular places on Snapchat: the camera and content. Their Back-to-Hockey AR Lens was incredibly engaging, with an average camera playtime of 23 seconds.² And by pairing Snap Ads that drove viewers to both the Pro Hockey Life website and the Lens experience, Snapchatters were able to discover new products they may ultimately choose to purchase. The campaign achieved increased ad awareness, education messaging, and traffic to the Lens, and by targeting Hockey and Sports fans living in areas with a Pro Hockey Life store, it also drove purchase action. 

Pro Hockey Life and Snapchat made a great team, achieving winning results across the campaign! The brand saw a lift across categories overall, including ad awareness (+8), brand favorability (+10), and action intent (+11). By opting for a multi-product approach rather than a single product, Pro Hockey Life achieved their campaign goals while capturing the attention (and hearts!) of hockey fans on Snapchat.