Princess Polly Takes Sales Performance to New Heights With Snapchat Ad Campaign


Increase in 7 Day Click ROAS
The Story
Princess Polly — one of Australia’s top online fashion retailers — is known for their obsession with bringing the latest trends to stylish shoppers everywhere. As a legacy brand on Snapchat, by 2023, Princess Polly decided to switch things up and refocus their marketing efforts around their brand campaigns in an effort to meaningfully engage the Snapchat community while driving consideration, engagement and purchases.
The Solution
With shareable ad creative featuring user-generated content, Princess Polly took advantage of Snapchat’s latest performance offering — a 7 day click, 0 day view, i.e., 7/0, optimisation window — to optimise delivery on click-through conversions and drive performance, which proved to be the perfect solution for the brand.
The Results
Princess Polly’s latest campaign proved that their collaboration with Snapchat continues to bring success! This time around, the results were more than impressive, significantly surpassing all previous performance metrics with a 58% increase in return on ad spend (ROAS). Another fantastic, fashionable partnership in the books!1
Client Quote
“What Snapchat has managed to develop across their performance offering this year has been nothing short of impressive. Across our brand marketing campaigns, they now rank amongst our top-performing platforms. The Princess Polly team is optimistic about Snapchat being a key platform for the brand in the future.”
— Kim Zorn, Global Performance Director at Princess Polly
"Optimising delivery exclusively towards click-through conversions with 7/0 has driven an impressive improvement in performance. This success has given us the confidence to scale our brand marketing efforts on Snapchat & we're excited to see what results we can continue to drive in the future."
— Amanda Carruthers, Paid Social Manager at Princess Polly
1 Snapchat Ads Manager Q1 23 vs. Q2 23.