Polaroid Eyewear AR Try On Achieves an Important Reach While Keeping Users Engaged

Polaroid Eyewear, one of the world’s leading eyewear brands, debuted on Snapchat with a brand campaign promoting their Gummy collection which includes rubber frames that make the glasses super flexible. The goal of the campaign was to raise awareness and increase engagement with Gen Z and millennials in Northern Europe just in time for summer.

Polaroid Eyewear leveraged an exciting AR try-on experience targeted towards 18 to 44 year olds in Sweden, Finland, Denmark, and Norway. The lens proved to be an ideal format to achieve the outlined objectives. The brand reached and engaged highly targeted users by showcasing different models and color variations within the AR Lens experience–ultimately, highlighting the eyewear’s flexibility and durability.

The AR Lens proved to be truly immersive, with over 1.7M Reach across all countries in less than 30 days, and a play time per user above 45 seconds: 59 seconds in Sweden, 48 seconds in Finland and 51 seconds in Denmark.¹ Moreover, the share rate was also above the outlined benchmarks: 8% in Sweden, 7% in Finland, 5% in Denmark and 3% in Norway--bringing the overall share rate above the 6% mark.¹ 

Trying new formats and combining them with an AR experience is something that Polaroid Eyewear is interested in for future campaigns.