Pocket Gems, a leading game developer, has a portfolio of apps to consider when preparing for iOS 14 updates. To ensure preparation, Pocket Gems has doubled down on its test and learn approach on Snapchat. From in-depth conversations with their Mobile Measurement Partner, to considerable testing with SKAdNetwork, Pocket Gems is a great example for gaming advertisers. Some key takeaways include:
- Test various App GBBs with SKAdNetwork including Install, App Sign Up, App Add To Cart, and App Purchase with earmarked budgets.
- Map Conversion Values for SKAdNetwork to understand post-install conversions. Learn how here.
- Pass all events to ad networks through MMP or App Ads Kit advertising SDK to ensure optimal performance. Reach out to your MMP to learn more about passing all events.
- Review Ads Manager Reporting in addition to Mobile Measurement Partner dashboard to fully understand performance of opt-in and opt-out conversions from SKAdNetwork Ad Sets.