Playtika sees a 12% higher LTV from Snapchat vs. other channels

Playtika is one of the biggest gaming companies in the world, creating some of the most popular games in the App Store. Their premier games are highly interactive and customized, making them a premier leader in the gaming industry. They partnered with Snapchat to reach a net-new audience across US and EMEA, finding that Snapchat had a differentiated audience that was hard to find on other platforms.

Playtika began running app install campaigns on Snapchat for their casual game, Pirate Kings. They leveraged Snapchat’s targeting capabilities including Snapchat Lifestyle Categories and Lookalikes to reach Snapchatters most likely to engage with their ads. Playtika also optimized towards in-app purchases and installs using Snapchat’s Goal Based Bidding tool. They quickly found that they were not only acquiring new users at a cost efficient rate, but also that the quality of users was incredibly valuable.

Playtika followed many creative best practices, finding that creative is “king” on Snapchat. They quickly realized that bespoke creative was most effective and iterated on it regularly. Keeping creative fresh on a regular cadence was a key factor in finding success on Snapchat.

Snapchat has become an important part of Playtika’s marketing mix, finding they were able to acquire valuable players at a cost efficient rate. They consider Snapchat a trusted partner, who have delivered against their business objectives time and time again. They’ve expanded their relationship with Snapchat to now run marketing campaigns across a number of different verticals.