Paul Valentine uses Snapchat's goal based bidding tool in the build up to Black Friday across UK, France, Germany and Austria
lower CPM vs. other channels*
German brother and sister Paul and Marlene Franzreb founded their watch and accessory brand in 2015 with the dream of bringing affordable, quality timepieces directly to a social media-savvy audience. Today, they ship their on-trend pieces to customers right around the world.
Snapchat allowed them to target relevant audiences worldwide, increasing brand awareness; especially with a younger target audience. Snapchat also helped increase website traffic and capture users for retargeting purposes.
Paul Valentine installed the Snapchat pixel on their site. This was vital for measuring campaign performance, tracking conversions, and automatically building audiences based on behavior. The campaigns were optimized for purchase conversions.
The campaign was targeted using Snapchat’s interest categories and lookalike audiences were also created.
Utilizing Snap’s creative best practice, they tested several Snap Ad formats, including stop motion videos, GIFs, still images, and cinemagraphs. For each Ad Set they had on average of 15 different creatives featuring products, watches and bracelets in different colors and designs. Aside from using lookalike audiences, they also utilized Snap’s predefined audiences, including online shoppers, fashion & style gurus, and beauty.
*Source: Paul Valentine provided data
"Running Snap Ads during Black Friday to drive relevant traffic to our website was a huge success. The swipe-up rate was high, the CPMs were low and at the same time we received a strong return on ad spend of €12."
— Linus Pfeil, Head of Performance Marketing, Paul Valentine