H-E-B Partners With Snapchat for Successful Holiday Campaign

Texas grocery chain H-E-B is no stranger to seasonal shopping madness! With over 320 locations across the Lone Star State, H-E-B offers customers an engaging in-store shopping experience, curbside pickup, and convenient delivery options. To drive sales during the busy 2021 holiday season, H-E-B partnered with Snapchat — looking to reach both existing and potential shoppers, the brand sought a holiday-focused campaign that would get customers to conveniently head to the shelves, both in person and online.

In partnership with Snap, H-E-B used a multi-ad product approach to reach existing and potential customers with a wide range of both holiday- and convenience-focused creative. Leveraging Snap Ads, Story Ads, and Collection Ads, the multi-ad product approach allowed H-E-B to effectively maximize their reach for desired frequency. To measure their primary KPI of incremental ROAS, H-E-B leveraged an integration with Acxiom, allowing the brand to track sales behavior and match users within the Snap control and Intent-to-Treat audiences to H-E-B’s customer sales file.

H-E-B’s campaign successfully reached their KPIs, witnessing a tremendous increase in omnichannel ROAS of $7.14! ¹ H-E-B also tracked several secondary KPIs including lift in Shopping Intent and lift in Recommendation Intent, measured by a Snap Brand Lift Study. The campaign on Snap drove +7pt lift in likelihood to consider H-E-B and led to an +8pt lift in Snapchatter likelihood to recommend H-E-B to a friend or family member. ²

It seems the old adage still stands: Everything really is bigger in Texas — including H-E-B’s incredible results!