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Success Story

Papa John's Valentine's Day Campaign Drove Pizza Sales and a +6pt Lift in Ad Awareness

  • 1 in 4

    users who swiped up purchased a pizza

  • +6pt

    lift in Ad Awareness

Papa John's partnered with Snapchat to drive sales of their heart-shaped pizza on Valentine's Day through a custom Lens and Snapcode experience that swiped up to an order page.