OSN takes new streaming service to the market with Snapchat
of total purchases
of total sign ups
OSN Streaming campaign was launched in April 2020 to reveal their new Streaming services and partnership with Disney+. Their key objective when launching on Snapchat was to drive awareness about the new service and new subscriptions.
The Solution: Snap ads + National Lens
An always on video campaign with snap ads has been running with multiple assets. The content features a mix of the streaming shows from HBO & Disney + such as : Mandalorian, Killing Eve, Game Of Thrones and many more. This allowed OSN to tackle different audiences through an extensive set of creatives. For the launch of Killing Eve Season 3, a National Lens ran across KSA, UAE and KWT to engage users and drive incremental reach through the Camera.
In the first 17 days, the video campaign achieved remarkable results. It delivered 34% of the total purchases (1), 20% of the total sign ups (1) . It also achieved a Swipe up rate 1.7 times higher vs. click rate on other social platforms and a eCPM 2 times lower vs. other social platforms (1) The National Lens reached in total 2.2M+ unique Snapchatters (2).