Lift in Ad Awareness
Lift in Action Intent
Average Play Time Lens
The Nederlandse Spoorwegen (NS) Uses Snap Ads for New Year Campaign
By using the Snapchat Lens, we created an interactive way to generate awareness for the Dutch Railways (NS). Our goal was to reach a younger target audience which we did with the Snapchat Lens in combination with the campaign music that was specifically written for NS by the Dutch artists Alain Clark and Babs.
The multi-format approach contributed to a very successful campaign for NS. Apart from the incremental reach that was achieved, the campaign resulted in a great uplift in ad awareness and action intent!
Snapchat can help your business grow.