Norwegian grocery chain REMA 1000 achieved +9 pts lift in Action Intent with Christmas Campaign
REMA 1000, together with their agency, TRY Opt, launched a Snap Ad and Story Ad campaign to showcase their collection of recipes for the Christmas season of 2019. The goal was to inspire the Norwegian people with a selection of both traditional and new Christmas recipes, stay top-of-mind with the Norwegian consumer and ultimately make REMA 1000 the preferred destination for Christmas grocery shopping.
Their Solution: Story Ads & Snap Ads with mouth-watering recipes
Through a mix of Snap ads and Story ads featuring a variety of delicious recipes, REMA 1000 managed to convince Norwegian Snapchatters that they were the best choice. Each Story Ad was set up with four different tile variations to make sure the top performing creative combinations were delivered to the target audience. Combining this with Snap ads customised according to Snapchat’s best practice guidelines, they managed to create a recipe for success!
The campaign was extremely effective at driving brand metrics. It achieved a +10 pts lift in Ad Awareness, a +6 pts lift in Brand Association, + 10 pts lift in Recommendation Intent & last but not least a +9 pts lift in Action Intent!
"Snapchat has been an important part of our campaign activities as it helps us communicate with our customers in a playful way. Through Snapchat's various ad formats, we get to inspire our younger consumers with all their daily meals and holiday favorites. Through strong impressions and high engagement, we are very satisfied with how this channel helps us build our brand."