Nike tapped Snapchat to help enhance the retail experience at Nike by Williamsburg. With the help of Snapchat’s AR Mirror, Nike invited shoppers to experience their ‘Swoosh High’ campaign in a more immersive way, using AR Lenses to try on products, unlock access to exclusive discounts, and transform how they shop for back to school. By integrating AR directly into their store, Nike is setting an inspiring example of how to use augmented reality to power other parts of your business strategy.
Nike tapped Snapchat to help enhance the retail experience at Nike by Williamsburg. With the help of Snapchat’s AR Mirror, Nike invited shoppers to experience their ‘Swoosh High’ campaign in a more immersive way, using AR Lenses to try on products, unlock access to exclusive discounts, and transform how they shop for back to school. By integrating AR directly into their store, Nike is setting an inspiring example of how to use augmented reality to power other parts of your business strategy.