New Balance Wins the Holiday Season with Snapchat’s Gifting Concierge

Giving the Gift of a Better Customer Experience

From planning parties to shopping for gifts, every year, the hustle and bustle of the holiday season brings a flurry of activity — and while this time of year is tons of fun, it brings a certain level of stress, too. The same goes for brands! Hoping to stand out from the endless holiday content while raising awareness, engagement, and reach, footwear and apparel brand New Balance — in partnership with their global Media Agency, Mediahub — turned to Snapchat to offer their customers an entertaining, immersive, and ultimately useful experience to guide their gifting. 

Getting Personal with the Gifting Concierge Lens

New Balance decided to take advantage of Snapchat’s first-ever Gifting Concierge Lens, becoming the first brand to join the new holiday program. Through the Lens — which uses Voice ML technology — Snapchatters were guided through a personalized shopping experience to help them find a curated selection of the perfect gifts for their friends and family… and even themselves! Mediahub’s strategy for New Balance also leveraged a mix of additional Snapchat ad products, including static and video Snapchat Ads, and Dynamic Ads, helping further reach their marketing objectives. Finally, by using a combination of bidding strategies across activations, the brand ensured they made the most of their holiday campaign.