New Balance drives 16pt brand awareness lift on Snapchat
in brand awareness from the campaign
in message association from the Lens
New Balance were looking to build buzz around the brand and get 18 to 44 year olds in Sweden to associate the brand and their new ‘Run Your Way’ campaign with running.
The client looked to Snapchat to create a campaign that would drive a deeper level of engagement and help build this message association between New Balance, running and the Stockholm marathon.
With the Stockholm marathon coming up we used a multi-product approach where we combined Snap’s video and AR ad products to ensure we got the attention of the audience before race day, as well as maximise buzz around New Balance on the day of the race itself.
A combination of Snap Ads, Commercials and an AR Lens ensured maximum exposure across different parts of Snapchat and helped New Balance reach all relevant users leading up to the big event - the Stockholm Marathon.
New Balance was one of the first brands to run the Total Takeover in Sweden, which allowed them to reach all active Snapchatters across the entire app on a single day. And all messaging was fully aligned between our video and augmented reality ads to create a completely integrated experience across the app.
The combination of strong augmented reality creative and a multi-product approach led to benchmark beating results.
New Balance saw an increase in brand awareness of 16pt. Even more impressively, the Lens drove a 6pt lift in Message Association between New Balance and the Stockholm Marathon.
Working collaboratively with Mediahub, our media agency, and Snapchat, we were able to build awareness of our ‘Run Your Way’ messaging and create a deeper connection with our audience. We saw great results through our Lens AR and First Burst activations, exceeding our platform benchmarks and brand lift estimates