Nestlé delivers awareness lift and lens engagement with Snapchat for the launch of ‘CINI MINIS Churros’ in Austria
The Solution:
Nestlé’s agency partnered with Httpool by Aleph – Snapchat’s sales partner for Austria – to develop a custom lens and adapt video content for Snapchat’s vertical video environment. The campaign included four creative formats – Commercials, Lenses, Snap Ads, and Story Ads – to deliver maximum reach and impact among the under 30 age group for the launch. The Lens prompted Snapchatters to open their mouths to ‘Eat it your way,’ followed by one of 5 random prompts that suggest the best accompaniment to their CINI MINIS Churros breakfast. Snapchatters in the Discover tab would also see Commercials and Story Ads, aligned with the Lenses’ creative messaging, boosting reach and awareness for the new product.
