Nectar Sleep
Nectar Sleep, a leading D2C mattress brand known for their customer-centric approach, chose Snapchat for an efficient way to reach new customers during Labor Day while keeping return on ad spend positive and cost per acquisition low.
“Snapchat has had stronger performance for us as an organization over the last few months. The combination of adopting a 7/0 optimization window with lifestyle categories targeting has allowed this platform to be an efficient and growing channel.”
- Walton Clark, Director, Paid Social, Nectar Sleep
How Nectar Sleep Made Comfort Affordable and Scaled Growth During Labor Day
Nectar Sleep, a leading D2C mattress brand, is revolutionizing the sleep industry with affordable, high-quality products designed to provide superior comfort and long-lasting durability. Known for their customer-centric approach, Nectar Sleep ensures that every shopper enjoys a better night’s rest.
To maximize their performance during Labor Day, Nectar Sleep needed an efficient way to reach new customers while keeping their return on ad spend (ROAS) positive and their cost per acquisition (CPA) low.
Reaching New Audiences with Snapchat's Targeted Ad Strategy
With intense competition during peak sales periods like Labor Day, Nectar Sleep required a strategy to stand out, attract customers, and maintain profitability. Nectar Sleep partnered with Snapchat to tap into the platform’s unique audience to drive conversions and boost sales with high ROI.
By working closely with Snapchat’s team, Nectar Sleep implemented a targeted media plan focusing on optimizing creative performance. In addition to leveraging Snapchat's 7/0 click-based optimization feature, Nectar Sleep utilized multiple Snapchat Lifestyle Categories (SLCs), allowing them to further refine targeting towards the most relevant customers.
This strategy helped them reach new users more efficiently and cost-effectively, ensuring maximum impact for their campaigns. Nectar Sleep significantly reduced their cost per purchase and scaled their advertising efforts with impressive returns.
Boosted ROAS, Lowered CPA, and Outstanding Labor Day Success
Nectar Sleep’s collaboration with Snapchat leading up to and during Labor Day weekend led to exceptional results. The brand achieved a remarkable 400% ROAS while increasing ad spend by 366%. Additionally, they saw a 10% increase in CTR, which helped them acquire new customers at a lower cost and continue scaling their business.
“Snapchat has had stronger performance for us as an organization over the last few months and the combination of adopting a 7/0 optimization window with lifestyle categories targeting has allowed this platform to be an efficient and growing channel,” says Nectar’s Director of Paid Social, Walton Clark. “One of our core business principles is customer love and being able to have a diverse channel mix is important to ensuring we are meeting potential customers where they are spending their time and demonstrating how they can find the right product that fits their lifestyle. Snapchat continues to be helpful in that effort.”
By adopting Snapchat's innovative optimization strategies, Nectar Sleep enhanced their ad performance and set the stage for continued growth in the competitive mattress market.