National Donations
National Donations, an official Saudi government platform facilitating charitable donations, saw significant success during Ramadan. Their campaign aimed to increase donations during the peak giving season. Snapchat emerged as one of their most efficient channels for driving donations.
- Suleiman Alyousefi, Digital Marketing Manager, Takamol
During Ramadan, a time of heightened generosity across Saudi Arabia, National Donations knew it had a great window to make a big impact. But with attention fragmented across platforms and causes, the challenge wasn’t just capturing interest — it was converting that interest into real donations.
Donations platform centralizes access to all registered charities under one digital roof, National Donations has a unique offering. Donors could easily browse, classify, and support charities, either with one-time gifts or ongoing subscriptions. The mission for Ramadan 2025 was clear: increase donations during this key season by being everywhere their audience was — and guiding them seamlessly from awareness to action.
To get the job done, the Takamol team ran a full-funnel campaign on Snapchat, blending emotion and efficiency. Up top: compelling branding videos to stir the spirit of giving. Down the funnel: user-generated content and high-conversion creatives that turned sentiment into support.
With this always-on, multi-layered strategy in place, the quality results poured in:
9.4x more adds to basket¹
A sharp increase in donation intent as more users moved from interest to action.
74% more efficient cost per add to basket¹
Better targeting and content = more impact for every riyal spent.
National Donations and Takamol not only brought modern tech to traditional generosity — they proved that with the right platform, timing, and strategy, good causes can scale just like great businesses. Maybe it’s time to consider a similar full-funnel approach for your next seasonal campaign.
