Business

Mumzworld.com sees 15% higher ROAS on Snapchat using Snapchat’s latest shoppable formats

15%

higher ROAS seen from Snapchat vs. other social media channels

44%

lower CPI vs. other channels

35%

share of paid social revenue driven by Snapchat campaigns

The Story
Mumzworld is the largest and highly trusted eCommerce website in the Middle East for all things mother, baby, and child. They sell 250,000+ products from more than 4,500 global brands of which 500+ are exclusive to Mumzworld. In 2020, they are hyper-focused on growing their audience on mobile, as mothers are always ‘on-the-go’ and they were looking to enhance the shopping experience for their core demo. They partnered with Snapchat to reach and acquire a new, mobile-savvy audience at scale.
The Solution:
Snap Ads + Story Ads + Collection Ads! Mumzworld began running App Install campaigns on Snapchat, using Snap Ads & Story Ads, targeting young mothers. They immediately saw impressive CPIs, allowing them to ramp up quickly, making Snapchat a key partner for driving installs. Mumzworld used Snapchat’s latest product feed ad, Collection Ads, to engage their audience with an easy, shoppable experience. They developed lookalike audiences to reach Snapchatters who were most likely to purchase.
The Result
Overall, Mumzworld was able to scale and acquire net-new customers at a very cost efficient rate. Not only did they see conversion quickly, but they were also pleased to see that customers coming from Snapchat were high quality, resulting in 35% of their total revenue from paid social being driven by their Snapchat campaigns. 1
“The campaign setup is super easy, deliverability is fantastic. You can very quickly scale-up campaigns. Mumzworld was ultimately able to achieve a 10% lower cost per purchase on Snapchat than seen on other channels.”
Said Faheem Ahmad - Senior Performance Marketing Manager at mumzworld.com
1 Mumzworld FZ-LLC internal data 2020