Motorola Finds Success with Snap Ads and Story Ads
Ad Awareness When Exposed to Multiple Products
Motorola came to Snapchat with the goal of increasing Awareness and Consideration for the newest addition to their moto g7 series smartphones, the moto g7 power. With an impressive battery that can last up to 3 days without charging, they needed a way to educate their audience about this unique feature.
By deploying a well-diversified mix of Snap Ads with strong branding paired with Story Ads that show exactly how consumers can benefit from the long-lasting battery life, Motorola hoped to find success as measured by Kantar. Promoted assets followed creative best practices and prominently showcased the device. The Snap Ads bid on swipes and Story Ads bid on opens.
- 1Kantar Millward Brown Brand Lift Insights Report, 2019
- 2Snapchat Internal Data