94%
increase in return on ad spend (ROAS)¹
16%
increase in total purchases¹
63%
increase in total purchase value²
53%
decrease in CPP within two weeks³
Matar Store Sees 61% Revenue Spike with Snapchat Ads during Ramadan
How Matar Store Boosted Sales During Ramadan
Ramadan is a time of reflection, family gatherings, and increased consumer activity, making it a prime season for businesses to ramp up their marketing efforts. Enter Matar Store, an e-commerce business specializing in storage products for outdoor activities and camping. They operate in the MENA region’s highly competitive e-commerce landscape, contending with several key players in the marketplace, including Amazon/Souq, Noon, and Jumia.
In anticipation of Ramadan, Matar Store evaluated their marketing and saw the season as an opportunity to enhance its sales performance. With a strategic approach to digital marketing on Snapchat, Matar Store achieved impressive results during Ramadan — here’s how they did it.
Snapchat Strategies That Make a Difference
Matar Store's digital marketing team first established a clear objective: to reduce the cost per click (CPC) and increase the number of purchases during Ramadan. The team identified Snapchat as the ideal platform to reach their audience, particularly because Snapchat is incredibly popular in the Middle East and North Africa (MENA) region. With 90% of 13-34-year-olds in the region using Snapchat⁴, it was the perfect channel to engage with a younger, tech-savvy audience that values both functionality and adventure.
To support their objective, Matar Store set about implementing Snapchat's advanced advertising solutions, specifically the Conversions API (CAPI) and a 7/0 delivery window optimization to maximize their campaign's efficiency:
Conversions API (CAPI): This tool enhanced the accuracy of Matar Store's data and improved their targeting efficiency. CAPI helped in fine-tuning Matar’s ads by feeding more precise data back to Snapchat, making the company more relevant to their intended audience. That accuracy was crucial in reducing the cost per click from $29 to $14.50, effectively halving the expense of engaging potential customers.
7/0 Delivery Window Optimization: By optimizing the delivery window, Matar Store ensured that their ads were displayed at the most effective times. That component of their strategy capitalized on the periods when their target audience was most active on Snapchat, leading to higher engagement rates and a better return on ad spend (ROAS).
Reaping the Rewards of the Ramadan Shopping Season
The combination of strategic decisions and optimal tools paid off in a big way, resulting in a dramatic improvement in Matar Store’s advertising metrics:
Revenue growth: Matar Store experienced a 61% increase in revenue, surpassing $100,000 in growth during the Ramadan season.
Return on ad spend (ROAS): Their ROAS saw a 94% increase, doubling from 7 to 14. This indicates that for every dollar spent on advertising, Matar Store earned 14 dollars in return.
Cost per click (CPC): The cost per click was reduced by 53%, dropping from $29 to $14.50.
Total purchases: Matar Store saw a 16% increase in total purchases, due to customers not only clicking on their ads but also completing purchases.
Harnessing the strength of Snapchat, our e-commerce platform achieved remarkable success during Ramadan. Strategic implementation yielded a 53% reduction in cost-per-purchase to $14.5, coupled with a 94% surge in ROAS. The outcome was a 61% revenue growth, 16% increase in total purchases, and an exceptional customer experience - a testament to the transformative power of data-driven digital marketing in the MENA region.
— Mohamed Gamal, Digital Marketing Manager, Matar Store
Snapchat can help your business grow.